Understanding Zohran Mamdani's Sartorial Choice: What His Suit Tells Us About Modern Manhood and a Changing Society.
Growing up in the British capital during the 2000s, I was always immersed in a world of suits. You saw them on businessmen rushing through the financial district. They were worn by dads in the city's great park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of seriousness, projecting power and performance—traits I was expected to aspire to to become a "man". However, until recently, people my age seemed to wear them infrequently, and they had all but disappeared from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the public's imagination like no other recent mayoral candidate. Yet whether he was celebrating in a music venue or attending a film premiere, one thing remained mostly unchanged: he was almost always in a suit. Loosely tailored, modern with soft shoulders, yet traditional, his is a typically middle-class millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this strange place," notes men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest settings: marriages, funerals, to some extent, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long retreated from everyday use." Numerous politicians "don this attire to say: 'I represent a politician, you can trust me. You should support me. I have authority.'" But while the suit has traditionally conveyed this, today it enacts authority in the hope of winning public trust. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it enacts manliness, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I require a suit—for a ceremony or formal occasion—I dust off the one I bought from a Tokyo retailer a few years ago. When I first selected it, it made me feel refined and high-end, but its slim cut now feels outdated. I suspect this feeling will be only too recognizable for numerous people in the diaspora whose parents come from other places, especially developing countries.
It's no surprise, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a specific cut can thus characterize an era—and feel quickly outdated. Take now: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something destined to be out of fashion within five years. Yet the attraction, at least in certain circles, persists: recently, major retailers report suit sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "He is precisely a product of his upbringing," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will resonate with the group most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly align with his stated policies—such as a capping rents, building affordable homes, and fare-free public buses.
"You could never imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that New York real-estate world. A status symbol fits naturally with that tycoon class, just as attainable brands fit well with Mamdani's constituency."
The history of suits in politics is extensive and rich: from a well-known leader's "shocking" tan suit to other world leaders and their suspiciously polished, tailored sheen. As one British politician discovered, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Normality and A Shield
Perhaps the point is what one academic refers to the "performance of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's particular choice leverages a deliberate modesty, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him connect with as many voters as possible. But, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't neutral; historians have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, perhaps especially to those who might question it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed iconic figures once donned three-piece suits during their formative years. These days, certain world leaders have started exchanging their usual military wear for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the struggle between insider and outsider is apparent."
The suit Mamdani selects is deeply significant. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to meet what many American voters look for as a marker of leadership," says one expert, while at the same time needing to navigate carefully by "avoiding the appearance of an elitist selling out his distinctive roots and values."
But there is an sharp awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, able to assume different personas to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, traditions and clothing styles is common," it is said. "White males can go unremarked," but when others "attempt to gain the authority that suits represent," they must meticulously negotiate the codes associated with them.
Throughout the presentation of Mamdani's official image, the tension between belonging and displacement, insider and outsider, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make evident, however, is that in public life, appearance is never neutral.